E254: CHALLENGES & SOLUTIONS TO OMNICHANNEL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD - Ron Jacobson, Rockerbox - THE ECOMMERCE EDGE Podcast - 11 August 2023

<li><a href="https://www.linkedin.com/in/rjjacobson/" target="_blank" rel="noopener noreferer">Ron</a> is the Co-Founder &amp; CEO of <a href="https://www.rockerbox.com/" target="_blank" rel="noopener noreferer">Rockerbox</a> - <a href="https://www.rockerbox.com" target="_blank" rel="noopener noreferer">https://www.rockerbox.com</a></li> <li>Rockerbox is a SaaS based, Omnichannel marketing attribution, tracking &amp; modelling platform</li> <li>Rockerbox &quot;brings clarity to the noise through <a href="https://www.rockerbox.com/multi-touch-attribution-software">accurate attribution</a> and <a href="https://www.rockerbox.com/marketing-mix-modeling">marketing mix modeling</a> that helps you make the <em>right </em>optimizations.&quot;</li> <li>Rockerbox allows markeeters to become increasingly confident in where their marketing budget is working hardest for them</li> <li>In this episode, Jason &amp; Ron talk about the evolving world of online privacy, how this is affecting marketers&#39; ability to do their job well and what they can do about it</li>