E242: Finding Alignment in Partnerships with Brian Littlefield

<p>If you haven’t leveraged the power of partnerships in business yet, then you probably don’t know how to do it, or you’re just scared things won’t get aligned at some point.</p> <p>The secret to a successful business partnership? Make sure you detach from your ego and you lean into each other’s superpowers, especially when there are three alpha males involved – such as the co-founders of supplement company Jocko Fuel.</p> <p>In this episode, Erik speaks with Brian Littlefield, the Chief Product Officer and Co-Founder of Jocko Fuel. Brian is the "mad scientist" who pushes the limits on what's possible when it comes to clean ingredients and a balanced holistic approach pertaining to diet and healthy products.</p> <p>Listen in as Brian shares his early beginnings, how he found himself in a successful partnership with Pete Roberts and Jocko Willink, and how they’re leveraging the power of trifecta in their business.</p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Brian’s health and fitness background</li> <li>The look into the nutraceutical industry</li> <li>Jocko Fuel’s origins and Brian’s involvement</li> <li>Offering people products that you can consumer yourself</li> <li>The power of partnership: Leaning on each other’s superpowers</li> <li>Getting aligned with your partners when merging brands</li> <li>People over profit</li> <li>How they reinvented their energy drinks</li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>[06:19] What Are Nutraceuticals?</strong></p> <p>Nutraceuticals are supplements promoted as having a medicinal or health benefit that isn't a pharmaceutical. Over the last 10 and 20 years, people have been looking for natural alternatives to lifetime prescription medications, which only serve as a band-aid. The nutraceutical world is an emerging market today when it comes to improving cognition.</p> <p><strong>[27:55] Leaning on Each Other’s Superpowers to Make a Partnership Rise</strong></p> <p>It doesn't matter who you