E233: BUILDING A MARKETING AUTOMATION & COMMUNITY ENGAGAMENT PLATFORM FOR INSTAGRAM - Paul Albou, Ubu - THE ECOMMERCE EDGE Podcast - 23 June 2023

<ul><li><a href='https://www.linkedin.com/in/paul-albou-a43b21b1/'>Paul</a> is the Co-Founder <a href='https://www.getubu.com/'>Ubu</a> - <a href='https://www.getubu.com/'>https://www.getubu.com</a></li> <li><a href='https://www.getubu.com/'>Ubu</a> is a permission based, Opt-In, Marketing Automation Platform for Instagram</li> <li><a href='https://www.getubu.com/'>Ubu</a> is so much more than just Marketing Automation though - it is an end to end community engagement platform for Instagram</li> <li><a href='https://www.getubu.com/'>Ubu</a> helps strong personal and commercial brands better create a community from their Instagram following through automated, DM based communication</li> <li>Think of Ubu a bit like the 'Klaviyo' of Instagram</li> <li>In this episode, Jason & Paul discuss how smart brands are succesfully migrating their rented audiences from platforms like Instagram to owned platforms like email and other forms of direct communications</li> </ul>