E231: Shifting the Business Mindset Back to Relationships and Community with Howard Primer

<p>What happens if you call your asset a community instead of an apartment building, and you refer to the renters as members instead? Redefining the real estate language alone is so powerful. There’s a whole lot more to the real estate or housing industry that we actually need to reinvent. And it doesn’t hurt to get a pint of inspiration from today’s guest!</p> <p>In this conversation, Erik Cabral chats with Howard Primer, the founder of The Primer Group and The Primer Ethic™. Howard is a nationally recognized attorney, successful entrepreneur, and keynote speaker. As a change agent, Howard has challenged and inspired people, companies, and governments to make a purposeful change on behalf of the world.</p> <p>Howard believes that inspiration, coupled with implementation, is where true power comes from. Truly committed to transforming the housing industry in a meaningful way, Howard has worked with thousands of people – doing it one community at a time, one relationship at a time.</p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Howard’s eureka moment</li> <li>The match and bonfire analogy</li> <li>Howard’s &nbsp;contribution to Howard Schultz and Bill Gates</li> <li>His introduction to the housing industry</li> <li>The need to reinvent housing</li> <li>Decreasing turnover issue in the multifamily industry</li> <li>Buying C/D assets in A markets</li> <li>Changing the language to raise your value</li> <li>Valuing relationships over transactions</li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>The Match and Bonfire Analogy</strong></p> <p>Howard gives this match and bonfire analogy where the match is the inspiration. Once it's lit, it's gone. Nobody pays attention to it anymore. The bonfire, on the other hand, becomes the dominant influence and things of that nature. Everybody focuses on the bonfire and they benefit from it.</p> <p>Inspiration is a wonderful thing, but it's just a match. Whereas, implementation is the way that the match m