E220: 📦B2B Commerce Corner #4 | B2B eCommerce for the Automotive OEM & Heavy Equipment Industries - Kris Harrington, GenAlpha & Equip360 | 24 May 2023

<ul><li><a href='https://www.linkedin.com/in/kristinaharrington/'>Kris</a> is the Co-Founder and CEO of <a href='https://www.genalpha.com/'>GenAlpha</a> - <a href='https://www.genalpha.com/'>https://www.genalpha.com</a></li> <li><a href='https://www.genalpha.com/'>GenAlpha</a> has built a B2B eCommerce platform called <a href='https://www.genalpha.com/equip360'>Equip360</a> and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals</li> <li>Kris is a long time B2B commerce expert, having worked in this space for over 20 years</li> <li>In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals</li> </ul>