E201. Sales 103: Offers Pricing Discounting for People Who Hate Sales

<p dir="ltr">Are you a subject matter expert who loves talking about your expertise but hates talking about the business of your business? So, you help people and make their lives better but hate sales. Imagine if you got comfortable talking about the sales side of your business, you’d do more in the marketplace and get paid well for it.</p> <p dir="ltr">In this episode, April talks about the art of making an offer, the correct pricing method, and knowing your anti-avatar. She explains how to be bold when asking for business if you can legitimately solve your prospect’s problem and add value to them.</p> <p dir="ltr">Listen in to learn how to stop with spontaneous discounting and correctly price your services without overextending yourself.</p> <p dir="ltr">In This Episode You Will Learn:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[02:37] A recap of what we’ve covered in the earlier parts of the Sales Series!</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[04:38] The importance of knowing your anti-avatar, the people you don’t want to help.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[09:29] Communicate your anti-avatar to your team so you don’t serve them the same way as your avatar.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[10:40] Mistakes you make when making the offer and how to avoid them to expand your impact.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[16:14] How to properly articulate the A to B journey for your prospects and make an offer.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[18:31] How to stop the spontaneous discounting by pretending you don’t own your business and being your biggest fan.  </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[22:34] A recap of what we discussed in today’s episode!</p> </li> </ul> <p dir="ltr">Quotes:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentatio