E182. Don't be a Commodity Ed Howie Keynote Speaker and President of BTYcreative

<p><span style="font-weight: 400;">On PivotMe today, we talk to Ed Howie, the successful owner of the marketing firm BTYcreative. He is the founding partner of Gusto! restaurants, and also a certified spin instructor. He’s been in marketing and operational leadership for 25 years with Chick-fil-A and H-E-B Grocery. He has led teams of communication experts for years, he is also a keynote speaker, and rumor has it we might be able to read more of his material in the near future.</span></p> <p><span style="font-weight: 400;">He explains his history with alcohol, how it impacted his personal and professional life, and how he intentionally changed his life. In this episode, we discuss how to avoid commoditizing our businesses by going back to the origin story.</span></p> <p><span style="font-weight: 400;">Listen in to hear why Ed is tired of owning other people’s storylines and now confidently accepts compliments without downplaying them. You will also learn the importance of living your life to the fullest, knowing you’re more than capable of achieving your dreams. </span></p> <p><strong>Pivotal Questions Asked:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[4:36] How did you become so passionate about bringing that energy into marketing and the work that you do?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[13:44] Can you talk to us about how not to be a commodity?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[24:40] Do you think we spend too much time trying to push a product toward excellence and not transitioning over to building the brand around it?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[47:46] If you could tell the world one thing, what would it be? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[53:07] At the end of your life when you look back, what does success look like? </s