E178: SEO is Dead - Long Live SEO! - w/ Jono Alderson, Yoast - At the Coalface Podcast - 15 December 2022

<ul><li><a href='https://www.linkedin.com/in/jonoalderson'>Jono</a> is the Head of SEO at Yoast - <a href='https://yoast.com/'>https://yoast.com</a></li> <li>Yoast is the original SEO plugin for Wordpress</li> <li>Yoast is one of the most respected names in SEO technology and they now have SEO plugins, tools and services for other platforms like Shopify too</li> <li>Yoast helps marketers and brand owners ensure their web sites are SEO optimised from the ground up</li> <li>Yoast also keeps them fully informed as Search Engine algorithms evolve and how to adapt to stay on top of the results</li> <li>The potential demise of SEO has been talked about for many years but Yoast has remained at the forefront of this industry throughout</li> <li>In this episode, Jason and Jono discuss all things SEO & eCommerce and why he thinks SEO is here to stay for the long term as a core part of an optimised customer experience</li> </ul>