E170: The eCommerce Returns Game Changer: ’Next Best Option’ w/ Eyal Rosenthal, ReturnGO - At the Coalface Podcast - 17 November 2022

<ul><li><a href='https://www.linkedin.com/in/eyal-rosenthal-7301641/'>Eyal</a> is Co-Founder of CRO of ReturnGo - <a href='https://returngo.ai'>https://returngo.ai</a></li> <li>ReturnGO is a SaaS platform that helps merchants to convert returns into exchanges, maximize customer LTV & reduce logistics costs</li> <li>ReturnGO uses AI to recommend the best returns option for both customer and merchant in the moment</li> <li>ReturnGO automatically takes into account multiple factors such as item value, profitability, return costs, customer return history and more when it makes its return recommendation/offer to the customer</li> <li>In this episode, Jason and Eyal discuss the pain of returns for eCommerce merchants and how providing an incentivised 'next best option' can creates a better experience for the customer and better result for the merchant</li> </ul>