E151: Reimagining How You Do Your Marketing with Chris Carr

<p><strong>Chris Carr is the President and CEO of </strong><a href="https://farotech.com/"><u><strong>Farotech</strong></u></a><strong>, the fastest-growing marketing agency in Philadelphia. He is also the host of two podcasts, </strong><a href="https://www.listennotes.com/podcasts/digital-marketing-podcast-presented-by-lp8n-UKEf7y/"><u><strong>The Digital Marketing Masterclass</strong></u></a><strong> and </strong><a href="https://www.listennotes.com/podcasts/thought-leader-magazine-thought-leader-Xn86lpxWrjB/"><u><strong>Thought Leader Magazine</strong></u></a><strong>.&nbsp;</strong></p> <p><strong>Having been in the marketing industry for 20 years now and being a massive Elon Musk guy, Chris uses a marketing approach called the "Tesla experience" – which means reimagining something that has never been built before. He has created an alternative to traditional marketing that has changed the way people execute. He believes that being willing to throw away the playbook and looking at things from a fresh perspective always works!</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Diving into the 5 Whys behind creating your product</li> <li>Why it’s harder for leadership in large companies to make a change</li> <li>Ideas are only valuable when they’re executed.</li> <li>For every level, there’s another devil.</li> <li>Shifting from an employee mindset to an abundance mindset</li> <li>The problem in the marketing world that his company wants to address</li> <li>Why you need to balance your focus between business and your personal life<br> </li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>An Aligned Marketing Approach</strong></p> <p>At Farotech, they do two-month gap assessments for clients where they do a deep dive into their business and develop a three to a five-year roadmap. Part of the process is asking the 5 Why's to really get to the heart of why they're doing something because your product needs to align with the emotional reason