E148: Understanding the 80/20 Sales and Marketing with Perry Marshall

<p><strong>Dubbed as one of the world's most expensive business consultants, Perry Marshall is a marketer at heart who believes that in business, money equates to respect. Perry founded the $10 million </strong><a href="https://herox.com/evolution2.0"><u><strong>Evolution 2.0 Prize</strong></u></a><strong>, the world’s largest science research award launched at the Royal Society in London with judges from Harvard, Oxford, and MIT.</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>The value of time</li> <li>The 80/20 really means and how it applies to everything in life</li> <li>The 80/20 in relationships</li> <li>How to pull the 80/20 lever</li> <li>The 7 Steps of Detox, Declutter, Dominate</li> <li>Different media = different market<br> </li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>What is 80/20?</strong></p> <p>Most people of valuable time as going from $15 an hour to $18, to $20 an hour. . But the value of time is more like $10 an hour, $100 an hour, $1000 an hour, and $10,000 an hour. It's exponential. It's logarithmic, not linear. Nothing in business is linear. And this is, this is what 80/20 is all about.</p> <p>What 80/20 really means is that the whole world runs on exponential power laws. And that the value of a thing is in powers of 10. To understand this, you have to understand the power of leverage.</p> <p><strong>How It Connects with the Universal Law of Cause and Effect</strong></p> <p>If you make $1,000 an hour, an hour a day, you get to spend a good portion of the day doing things that you love, that you're interested in. You make a good income and you can have an adventurous life. When you really understand the 80/20 rule, it's not just applicable in every single measurable part of your business, but in every part of life.</p> <p><strong>How to Pull the 80/20 Lever</strong></p> <p>Everybody's got head trash. And anytime you are on the edge of a breakthrough, the chattering inside your brain is going to go through the r