E142: Learning the Art of Value Pricing with Jeff Venn

<p><strong>This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge.</strong></p> <p><strong>Special guest host Rocky Lalvani leads the conversation down a path of insights, solutions, and collaboration.</strong></p> <p><strong>Join us for our next event at</strong><a href="http://www.podmax.co/"><u><strong> www.podmax.co</strong></u></a></p> <p><strong>Jeff Venn is the Founder of </strong><a href="http://www.createwebstudios.com/"><u><strong>Create Studios</strong></u></a><strong>, a digital marketing agency, Founder of </strong><a href="http://www.weconverge.io/"><u><strong>Converge</strong></u></a><strong>, a community for young entrepreneurs. But what he’s most proud of are his successes on the inside – having escaped the rat race and being abundant in the things that matter most to him – control over his time, having a fulfilling work-life harmony, and the opportunity to inspire young entrepreneurs to dream bigger than they ever thought possible.</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>The biggest lessons he learned from building a business<br> </li> <li>The concept of value pricing<br> </li> <li>Working <em>on </em>your business vs. working <em>in </em>your business<br> </li> <li>The value you get from coaching and mentorship<br> </li> <li>Writing position agreements for your employees<br> </li> <li>Leadership is rewarding.<br> </li> <li>How to have your own awakening<br> </li> <li>Work-life harmony over work-life balance<br> </li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>The Concept of Value Pricing</strong></p> <p>Are you charging for the value you deliver? It’s difficult to run a profitable business when you’re just charging by the hour because you end up with very thin margins. And so, you have to understand the art of pricing and be able to charge by the value you deliver. If you under-charge, you end up with customers who are in pain.