E133: Focusing on Trust-Based Marketing with Kendall Bazan

<p><strong>This episode was recorded at an exclusive event called PodMAX where founders had an opportunity to share their stories and knowledge.</strong></p> <p><strong>Special guest host Hoan Thai leads the conversation down a path of insights, solutions, and collaboration.</strong></p> <p><strong>Join us for our next event at</strong><a href="http://www.podmax.co/"><u><strong> www.podmax.co</strong></u></a></p> <p><strong>Kendall Bazan is She's the Vice President of Marketing at </strong><a href="https://www.fundthatflip.com/"><u><strong>Fund That Flip</strong></u></a><strong>, an online marketplace for short-term loans. They serve small business owners, entrepreneurs, and people that are actively investing in real estate and are really looking to scale their business. &nbsp;Today, she talks about how to market yourself and your business so that you can create the business you love.</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Why Kendall describes herself as an amateur human being<br> </li> <li>The struggles of women in business<br> </li> <li>How to deal with imposter syndrome<br> </li> <li>Trust-based marketing<br> </li> <li>How to get to the next step as a small business owner</li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>The Struggles of Women in Business</strong></p> <p>Women in business can feel the pressure of not going to be taken seriously, whether because finance is a man's game or they don't speak the language, or they don't have the background. There's a higher barrier to entry, so to speak. In Kendall's case, she used her strength in communication to build her confidence.</p> <p>Networking is key. Find other women and men that will support you and your mission. Join a community of supportive women who are also going through what you're going through. And this helps remove the imposter syndrome that a lot of humans feel.</p> <p>Seek out mentors and listen to them. Find the micro-community that you can be a part of as