E13 - Social Media Accounts Branding Strategy

<p>Today I'm talking about Personal Branding on Instagram -more specifically, separating the business and personal accounts on Instagram.</p> <p>Please keep in mind that this is my experience and how I decided to work my branding strategy. This is not to say that is the only way and you cannot mix all under one same account -you can, just presents more challenges, but is absolutely doable and, in fact, is easier when done from the get-go.</p> <p><strong>Don't forget to connect with me on my Business IG account for juicy branding tips at</strong> <a href="https://instagram.com/heykellybrito" target="_blank">@heykellybrito</a></p> <p><br></p> <p>I'm breaking down this episode in 6 main points below:</p> <p><br></p> <p><strong>1. YOUR NICHE AND YOUR BRAND DO NOT NEED TO REPRESENT ALL PARTS OF YOU: </strong>My personal account differs greatly of my business account content. Could I have everything in one place and balance it out? Sure! But it's definitely harder. My writer friends, and my tarot/spiritualist friends, and my horror fans friends do not care about branding tips for creative businesses. Most of them have 9 to 5 jobs and they like it that way. <strong>Most women entrepreneurs in my target audience do not care about horror, fiction writing career, or tarot -so why would I put the pressure and extra work on myself trying to make all work in ONE account?</strong> I saw it as a simpler and more efficient strategy to keep 2 separate accounts.</p> <p><br></p> <p>2. Niching down allows us to focus more, therefore, get better at something.</p> <p><br></p> <p>3. It is important to not lose focus of what branding really is. Nowadays we are selling only the "purpose under one same flag" while "creating a tribe" and it borderlines a religion. While yes, we want to attract and connect with a certain group of people, we also want to sell. And that same people we attract and connect are not in love with our brands just because -it is because we offer them not only a purpose in common, but a service, product, or knowledge