E128: How to Build an Empire with James Orsini

<p><strong>James Orsini is the President of </strong><a href="https://thesashagroup.com/"><u><strong>The Sasha Group</strong></u></a><strong>, an educational, consulting, and marketing services firm under its umbrella company, the </strong><a href="https://vaynerx.com/"><u><strong>VaynerX</strong></u></a><strong>. James works alongside Gary Vaynerchuk, its CEO and serial entrepreneur. The Sasha Group runs as a consultancy on the front-end, and an agency in the backend.</strong></p> <p><strong>James has held previous positions as Chief Operating Officer and Chief Integration Officer for VaynerMedia, a digital agency with social at its core. He has proven himself as a great leader and has authored several business articles including Agency of the Future, Let Leaders Lead, Guided Exploration, and Practitioners Practice.</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>How his entrepreneurial journey began<br> </li> <li>The difference between a delegator and a facilitator<br> </li> <li>The importance of positioning<br> </li> <li>The need for structure in building an empire<br> </li> <li>The origin behind his nickname, Jimmy The Pencil<br> </li> <li>How James uses social media in his favor, personally and business-wise<br> </li> <li>Leveraging podcasts to drive engagement<br> </li> <li>What they’ve done for Gary to become more than just the social media guy<br> </li> <li>Putting together the Eisenhower Matrix to execute their ideas<br> </li> <li>What strategies worked and what didn’t work<br> </li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>Delegation vs. Facilitation</strong></p> <p>Delegation is having somebody do what it is that you should do or can do. Facilitation is taking the time to understand what people do well, and then connecting them with other people who have that need.</p> <p><strong>The Importance of Positioning</strong></p> <p>Positioning is very important because the most value comes when everybody feels like th