E125: ForwardFast Branding with Mark Stinson

<p><strong>Mark Stinson has earned the reputation as The Brand Innovator. He's an experienced marketer, persuasive writer, dynamic presenter, and a skilled facilitator. His work also includes brand strategy and creative workshops, and he has contributed to the launches of more than 150 brands, all mostly focused on health, science, and technology. Mark has written multiple books, including </strong><a href="https://www.amazon.com/gp/product/B07VDTGSWQ/ref=dbs_a_def_rwt_bibl_vppi_i0"><u><em><strong>Patient Activation</strong></em></u></a><strong>, </strong><a href="https://www.amazon.com/gp/product/B07VDTGSWQ/ref=dbs_a_def_rwt_bibl_vppi_i0"><u><em><strong>ForwardFast Branding</strong></em></u></a><strong>, </strong><a href="https://www.amazon.com/Customer-CHEMistry-Elements-Relationships-Customers/dp/B088BJYYVX"><u><strong>Customer CHEMistry</strong></u></a><strong>, and his most recent, </strong><a href="https://www.amazon.com/World-Creativity-Mark-Stinson/dp/B08C49FNQ8"><u><em><strong>A World of Creativity</strong></em></u></a><strong>.</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Following your strategic GPS and how to keep your engine running<br> </li> <li>Strategies to stay engaged and creative<br> </li> <li>The power of giving options<br> </li> <li>Paying attention to customer experience<br> </li> <li>A look into Mark’s focus groups</li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>How to Keep Your Business Engine Running</strong></p> <p>Work on the relationships right now. Do what you can do to keep the foundation going. Don't spend a lot of time thinking about how you need to reinvent yourself. Just take your time to be solid. If you're losing sales or losing ground, figure out what other media are available to you to keep that customer connection alive.</p> <p><strong>Strategies to Stay Engaged and Creative</strong></p> <p><strong>1. Work with your clients on their difference.</strong> Encourage them to document how special th