E124: Talking Consumer Sentiment, UGC & Brand Love for CPG Brands w/ Ido Ramati, Sentimate - At the Coalface Podcast - 31 March 2022

<ul><li>Ido is the Founder & COO of Revuze - <a href='https://www.revuze.it/'>https://www.revuze.it</a></li> <li>Revuze have developed a unique, proprietary, AI driven, CPG product sentiment and insights engine called Sentimate - <a href='https://sentimate.com/'>https://sentimate.com</a></li> <li>Sentimate is a consumer insights SaaS platform that claims: "Get instant and free access to 1 billion consumer product insights — indexed, analyzed, and ready to be used for your market research."</li> <li>Sentimate helps global CPG brands track the consumer sentiment around their products in near real time</li> <li>It does this by capturing and unifying User Generated Content data (primarily customer/user reviews) across thousands of major websites and marketplaces worldwide</li> <li>In this episode, Jason and Ido discuss the importance of monitoring and acting on customer sentiment for localised/regionalised product enhancement, marketing and New Product Development (NPD)</li> </ul>