E120: Talking eCommerce Customer Experience Personalisation w/ James Taylor, Particular Audience - At the Coalface Podcast - 03 March 2022

<ul><li>James Taylor is a Founder & CEO of Particular Audience - <a href='https://particularaudience.com/'>https://particularaudience.com</a></li> <li>Particular Audience is a dynamic eCommerce website personalisation platform for commerce</li> <li>Particular audience also helps merchants personalise the customer experience across other digital platforms and services via native integrations with 3rd party marketing tools</li> <li>Particular Audience is a true 'Search & Merch' platform, personalising the customer experience across site search, category merchandising, product recommendations and content</li> <li>In this episode, Jason and James discuss how important it is to personalise the experience for each and every customer if they are to feel valued, appreciated and ultimately brand loyal</li> </ul>