E116 - Productising The Whole Truth for Millions w/The Whole Truth Foods' Shashank Mehta

<p>In this Episode, I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with Shashank Mehta, Founder &amp; CEO of The Whole Truth Foods.</p> <p>The Whole Truth Foods is one of the most fascinating consumer startups of our ecosystem. With the mission to build on top of the truth, the Whole Truth is building a truly category creating and leading brand, with fundamentals that are beyond disruptive.</p> <p>TWT is founded by Shashank Mehta, a marketer at heart who has had HUL as his training ground along with being one of the EIRs at Rebel Foods. His personal journey has influenced much of what the Whole Truth does manifesting the new-age adage of Founder-Led-Brands. The Whole Truth today has a distinctive positioning, brand and high recall with incredible consumer love. They started off with Protein Bars but now have chocolates, snacks and a lot more, and will be present wherever the Truth needs to be brought out.</p> <p>I sit with Shashank and discuss the core principles that have led to building something as unique and pioneering. Through the conversation we discuss how TWT got started, what brand building truly means, why is storytelling important and how can it be mastered, and grasp the incredible culture, product development cycle &amp; decode their latest move with Truth Be Told, the health journalism initiative.&nbsp;</p> <p>This episode is an absolute masterclass for all brand builder and lovers! I have cherished each bit of it and I am certain you will too, but before get started, here is a quick word about our sponsor:</p> <p><strong>Stride Ventures</strong>, which is one of India’s leading Venture Debt Funds, becoming synonymous with innovative startup financing in India. Stride provides comprehensive solutions, going beyond venture debt, to cater to distinctive challenges faced by high-growth and inherently strong businesses, backed by leading institutions. The fund has a portfolio of over 60+ diversified companies, having deployed more than Rupees 1500 Crore to date. In just o