E111: How to Develop an Entrepreneur Mindset with Cardwell Thaxton

<p><strong>Cardwell Thaxton is the owner of the Cardwell Thaxton group, a real estate developer that specializes in renovating existing buildings and putting them back on the market for sale or for rent. Cardwell is a licensed real estate appraiser for over 20 years, working closely with lenders, attorneys, and mortgage companies, and investors.</strong></p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Where Cardwell’s spirit of hustle came from<br> </li> <li>Cardwell’s experience in selling cable and ads<br> </li> <li>How Facebook knows your demographics and everything else!<br> </li> <li>The drawback of finding a mentor<br> </li> <li>Developing the entrepreneur mindset<br> </li> <li>The power of network and buying based on emotions<br> </li> <li>How to get to the root of a customer’s objections<br> </li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>How Facebook Knows Everything</strong></p> <p>Everything now has moved over to the social networks so you have to reach a certain demographic. Facebook knows everything about your people. So it's easy to figure out the demographic you want. When people sign in, they tell Facebook everything about them – education, where they live, birthday – everything. If you want educated women between 27 and 50 with a four-year degree, Facebook has it.</p> <p>Facebook continues to buy other companies to expand their footprint like Instagram and they just use their data to spread out to more and more people. And most people aren't aware that by using something free, it means they are the product. If you can't figure out what the product is when they're offering these things, you are the product.</p> <p><strong>Finding a Mentor</strong></p> <p>You might be in the business for 25 years. But it doesn't mean you're a good teacher or a good coach. Everyone's not cut out to be a teacher or a coach. It's just time-consuming. Finding a mentor is the biggest drawback right now because you have to put in at least 2,000 ho