E1 - Branding vs Visual Identity

<p><em><strong>Welcome to the first episode of Branding With Purpose!</strong></em></p> <p><strong>PS:</strong> Hang on tight while I re-learn the ins and outs of podcast recording/editing and improve the audio quality. 😬 And stick around for interviews with photographers, web designers, copywriters, clarity coaches and other fantastic people that have invaluable tips on how to improve your brand impact.</p> <p><br></p> <p><strong>Episode highlights:</strong></p> <p>"Can a brand NOT be a business?"</p> <p>"Personal branding makes no sense!"</p> <p>"Branding is how I go beyond being just another business."&nbsp;</p> <p>I share these and other wild thoughts in this article. So let me know YOUR thoughts on branding and this episode.</p> <p>Although branding has become very popular, the extension of a branding process still seems somewhat unclear in the creative startups community. Breaking down brand, visual identity, and branding will open the gates to the deeper and even more enchanting branding seas…</p> <p><br></p> <p><strong>READ THE FULL BLOG POST ON THIS: http://kellybrito.com/podcast</strong></p> <h3>THE BRAND</h3> <p>This might be the one we are the most familiar with. A brand is a business. It is the face and persona we create for a business. And that is, actually, why some marketers didn’t accept “personal branding” well when it first became a thing. The conflict in the concept was: <em>creating a brand already meant making a business more human and personal, so personal branding makes no sense! </em>And I get it. It makes no sense, but it does. We'll talk amore personal branding on another episode.</p> <p><br></p> <h3>VISUAL IDENTITY</h3> <p>The brand design is the most important part of a brand’s visual identity, in my opinion. But then again, I'm a brand designer. To prove my point, if you stop and think, the most popular brand elements are usually the logo, patterns, business cards, website, social media templates… Design! Always seemed to me like the "heaviest" part of developing a brand's visual ide