E-commerce Pricing That Drives Your Sales Through the Roof with Ankur Barot

<p><strong>Ankur Barot</strong> started his career in engineering and soon transitioned to business. Currently, he is an e-commerce expert and is working as the manager of strategic initiatives at <a href="https://www.bigbasket.com/">BigBasket</a>, one of the biggest online grocery platforms in India.</p> <p>In this episode, Ankur talks to us about the important strategies when it comes to pricing in the world of e-commerce. He shares valuable tips on how to make customers choose your platform over your competitors’, and how to charge different prices on different customers depending on their buying behavior and your competitors’ prices.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out the factors to consider in pricing your products in the online market</li> <li>Learn how to make customers choose your platform over your competitors’ platforms</li> <li>Discover how to charge different prices on different customers by monitoring their buying behavior and your competitors’ prices</li> </ul> <p> </p> <p align="center"><strong>“In pricing, it is definitely very important considering how your costs are aligned and how the competitive prices align. A large part is also on how you are communicating the price to customers.”</strong></p> <p align="center">– <em>Ankur Barot</em></p> <p><strong> </strong></p> <p><strong>Topics Covered:</strong></p> <p>01:32 – How Ankur got into pricing</p> <p>02:17 – The work that <a href= "https://www.bigbasket.com/">BigBasket</a> does, and what makes it unique</p> <p>04:29 – COVID gave the companies that did delivery a chance to explode in growth</p> <p>05:54 – Ability to shop in stores again did not stop customers from ordering online</p> <p>06:39 – COVID was almost like a forced trial where people had to order online; and they found it to be easier and more convenient</p> <p>08:11 – Promotions and other factors that determine whether customers will place an order on your platform or not</p> <p>11:21 – How to get customers to order on your