Dynamic Pricing Engine for Better Pricing Decisions with Burc Tanir

<p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn about the dynamic pricing engine and its impact in making data-driven pricing decisions </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn about the pricing elements that are crucial in making an informed pricing decision</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Understand why in as much as data-driven decision-making helps companies, a product’s value must also be considered in pricing</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Price monitoring software is becoming more and more accessible to all levels of markets such as SMEs and startups. Burch says it's not an excuse to invest in such technologies since they are no longer expensive for enterprise players. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Burc Tanir</strong> <span style="font-weight: 400;">is the CEO of</span> <a href="https://prisync.com/"><span style= "font-weight: 400;">Prisync</span></a> <span style= "font-weight: 400;">- a company that helps e-commerce companies automatically track their competitor prices and dynamically price their products deliberately.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, Burc shares his insights on why pricing is critical to e-commerce success, and why analyzing your competitors’ prices manually is laborious. He gives emphasis that focusing on adding value to your product and working on your market positioning is more important to any e-commerce business.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Every market and every player in the market has its competition to a varying degree. I will always encourage those people to find automated and dynamic ways to monitor competition, regardless of scale, at least incorporate some degree of data-driv