Dutch Silverstein - Straight Talk to Technicians - Matt Fanslow - Diagnosing the Aftermarket A to Z

Matt Fanslow and shop owner Dutch Silverstein speaks to techs about Jobs, Wages, and Opportunity You need a record of your achievements Technicians need to show up on time for work, 15 minutes early Have very few comebacks You are reliable. Know their production numbers If they go shopping for a job, be able to substantiate to their new employer their productivity numbers Ask prospective employer and see proof of production hour opportunities Significant other: dinner with and a shop tour A technician should have his attendance ready to show the prospective new employer The intangibles are you're going to be increasing shop performance, increasing shop.  Standing in the community. And so far as reputation, the tangibles are basically the hours that you're going to turn, that you're going to prove that's going to result in more money if you're not willing to address both of those things. The tangibles are basically the hours that you're going to turn, that you're going to prove that's going to result in more money if you're not willing to address both of those things.    Often can knock back 60, 65 hours a week. That's great. That's wonderful. Be willing to show pay stubs to prove that. Trust is earned Owners should do reconnaissance to find top techs If you had to get your car fixed where would you take it or have it serviced Do you know if a shop is focusing on: Transactional vs Relationship business Advocacy vs salesmanship Volume-based vs one that isn’t Car count or average repair order You should ask what the gross margin is on labor in the shop along with the posted rates Not hard to figure back if you can fit into the shop’s wage scale You should ask about the marketplace they pull customers from The research should already be done to discover the average income level. That will help prospect understand the labor rate     Ask to see work orders to see what type of work they are doing and the hours per RO How many hours are your techs turning