Driving Loyalty through Donation Drives

<p>Courtney Eaton is the President of Logistics at Funds2Orgs, a creative fundraising organization that supplies micro-enterprise partners in 26 developing countries worldwide with new and gently used shoes for resell.</p><p>To date, Funds2Orgs has helped 20,000 nonprofits orchestrate shoe drives, providing inventory to over 4,000 micro-entrepreneurs worldwide. In turn, Funds2Orgs has contributed more than $11 million in fundraising for nonprofits, helping them reach their own missions, while keeping millions of shoes out of landfills.</p><p>Loyalty360 CEO Mark Johnson met with Eaton to discuss the organization’s mission, its recent partnership with SugarCRM, and the impacts of technology on its customer loyalty.</p>