Driving business growth by zeroing in on the consumer decision journey

<table width="633" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="403" valign="top"> <font face="Verdana, Arial, Helvetica, sans-serif" size="-1" color="#4c4949"><span style="font-size: 13px;">A big part of driving marketing-led growth is getting into, and remaining part of, consumers' initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority.</span></font><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633437333868626475616a6b30&he=687474702533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532467468652d6d636b696e7365792d706f64636173742532464d502d44726976696e672d627573696e6573732d67726f7774682d62792d7a65726f696e672d696e2d6f6e2d7468652d636f6e73756d65722d6465636973696f6e2d6a6f75726e65792e6d7033"><font face="Verdana, Arial, Helvetica, sans-serif" size="-2" color="#006699">Read more &#62;</font></a><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633437333868626475616a6b30&he=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"> <img src="//podcasts.mckinsey.com/x/img/podcast.gif" border="0"/></a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633437333868626475616a6b30&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f646361737425334670632533