Drew Neisser – Be Real Estate Light

<p><strong>BIO: </strong>Drew Neisser is the founder of Renegade and CMO Huddles. Drew has helped dozens of CMOs unleash their inner renegade via multiple award-winning campaigns.</p><p><strong>STORY: </strong>Drew made the mistake of increasing his staff from 40 to 100 and tripling his office space. Then one of his clients refused to pay the $500,000 owed. He was left with a real estate and cash flow problem.</p><p><strong>LEARNING: </strong>Be conscious about recurring versus non-recurring revenue. Be careful not to lose your business focus while chasing revenue.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“Sweat, then figure out where that opportunity is.”</strong></blockquote><blockquote class="ql-align-center">Drew Neisser</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/drewneisser/" rel="noopener noreferrer" target="_blank"><strong>Drew Neisser</strong></a> is the founder of <a href="https://renegade.com/" rel="noopener noreferrer" target="_blank">Renegade</a> and <a href="https://cmohuddles.com/" rel="noopener noreferrer" target="_blank">CMO Huddles</a>. Drew has helped dozens of CMOs unleash their inner renegade via multiple award-winning campaigns and told the stories of over 500 marketers via his podcast <a href="https://renegadethinkersunite.libsyn.com/" rel="noopener noreferrer" target="_blank">Renegade Marketers Unite</a>, Ad Age column, and two books. His 2nd book, <a href="https://amzn.to/3j4f9ma" rel="noopener noreferrer" target="_blank"><em>Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands</em></a>, was named the top B2B audiobook of 2022.</p><p>Drew is ranked among LinkedIn’s Top 15 marketing voices of 2022 and has been a featured marketing expert on TV, radio, print, and dozens of podcasts.</p><p>Says bestselling author Jay Baer, “Drew Neisser is among the strongest B2B marketing thinkers in the world.”</p><h2>Worst investment ever</h2><p>Renegade grew tremendously between 2005 and 2008. The company had 40 people, but it really