Doug Ray and Joanna O'Connell

<p>It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says <a href="https://www.linkedin.com/in/wdray/">Doug Ray</a>, CEO of Dentsu Media, in this episode of the BeetCast podcast.</p> <p>The episode is guest hosted by <a href= "https://www.forrester.com/Joanna-O%27Connell">Joanna O'Connell</a>, VP & Principal Analyst at Forrester Research.</p> <p>The dramatic transformation in video investment is just part of deep dive into many transformative changes taking place in advertising including the resilience of digital media through the pandemic; outcome based modeling, omni-channel investments, the rise of DTC, privacy/identity and the maturing of creative optimization solutions.</p> <p> </p>