Don’t Make Your Outreach About You

<p><strong id= "docs-internal-guid-321c1034-7fff-5ac4-427c-9b4ef2a6e0df">Benevolence is central to building trust, so why do so many professionals ruin their outreach by making it about themselves? In this 180 Conversation, Dan and Pam examine an email where the writer makes this crucial mistake and jeopardizes their potential for success, as well as other examples where outreach messaging misses the mark in putting the prospect’s interests first.</strong></p>