Don't Do Paid Discovery It's A Temporary Fix For Your Agency

<p>Ask most gurus and they will tell you to “sell your thinking”  which is brilliant. </p><p>But when they share the “how” and that = selling “paid discovery sessions” or “audits”... watch out. </p><p>If you were giving way the strategy before this is totally a step in the right direction but it falls short for so many reasons that I break down in todays video. </p><p>Giving strategy away for free = bad. </p><p>Paid discovery / audits = a step in the right direction</p><p>But, you’ll quickly run into the REAL issue yet again shortly thereafter. </p><p>In today’s video I’ll explain why this isn’t the “final step” and how it’s only a bandaid solution if you stop there. </p>