Don't Be A Penguin - RD220

<h2>What are you doing to stand out?</h2> <p>I was listening to a podcast recently, and the guest on the show said something about how businesses need to stand out from its competition. To which the host replied, “That’s for sure, you don’t want to be a penguin.”</p> <p class="p1">Sometimes, the most mundane things that I see, hear or read spark an idea for a podcast topic. Well, that phrase did it for me – Don’t be a penguin.</p> <p class="p1">What do I mean by – Don’t be a penguin?</p> <p class="p1">First, let me ask you, have you ever seen a large group of penguins? Maybe at a zoo, in the wild or even on TV? How do you differentiate one individual bird from the rest? I have no idea. And I suspect, unless you have an affinity for penguins, neither do you.</p> <p class="p1">Unless one of the penguins has some form of distinguishing feature, they all look pretty well the same. So if I asked you to pick out one penguin from the bunch, you might have a hard time deciding since they all look the same. You would probably look harder for that distinguishing feature to make your selection easier. It’s much simpler to choose something that stands out from the rest, than something that blends in.</p> <h2>Think of your design business.</h2> <p class="p1">I want you to think of your design business in terms of those penguins. Or more on point, I want you to think about a <a href= "https://resourcefuldesigner.com/your-design-clients-still-dont-know-what-you-do-rd219/"> client looking for a designer</a>.</p> <p class="p1">To a client, unfamiliar with the design space, we’re all penguins. As far as they’re concerned, we’re all the same. So how do you expect them to choose you out of all the other design businesses out there? You need to be different.</p> <p class="p1">Your design business needs that distinguishing feature that will help clients chose you.</p> <p class="p1">I recently had <a href= "https://resourcefuldesigner.com/episode218">Col Gray on the podcast</a>. Col’s business, <a href="https://pixelsink.com/" target="