Does Your Digital Agency Have a Plan for Success?

<p>What will it take for your agency to be successful? Do you think it's landing one big, game-changing client? Are you impatiently waiting for your big-break that's going to put your agency on the map? It's hard to be patient, but understanding the importance of planning and focusing on the basics lead to success.</p> <p>In today's episode, we'll cover:</p> <ul> <li>What's the key to longevity for your agency?</li> <li>Does your agency have a business plan for success?</li> <li>3 basic industry principles you need.</li> </ul> <p>I talked to Tom Sullivan, the president and co-owner of <a href= "https://leadmarketingagency.com/" target="_blank" rel= "noopener">Lead Marketing Agency</a>. Tom and his partner started Lead about twelve years ago. At the time, they were both working for another agency, and they were the two guys who were a bit more data and media-oriented than the rest of the agency. So they decided to start their own agency, originally focused on certain aspects of the business. Twelve years later, they have a full-service agency that employs a team of 20 people. Tom is on the show to talk about the importance of being patient while growing your agency.</p> <h2>What's the Key to Longevity for Your Agency?</h2> <p>You likely share the dream of nearly every agency owner: landing the big deal which allows you the freedom to do whatever you want with your agency. However -- while it is entirely possible you will do that -- Tom says there is an importance to being patient. "Everyone wants to hurry up and get there," he tells me. "We are so impatient as a society. Be patient. <a href= "https://jasonswenk.com/top-3-struggles/" target="_blank" rel= "noopener">Owning a business sounds cool</a>, but there is going to be failure. Impatience makes it difficult to get through <a href= "https://jasonswenk.com/4-things-hard-times/" target="_blank" rel= "noopener">the hard times</a>."</p> <p>These days, Facebook gives us everyone's highlight reel of their best moments. It's easy to compare your success to someone els