Does Your Brand Suck?

This week the Hot Young Designers talk about the importance of branding even if you're a small, solopreneur business. They discuss what a brand is and what it isn't, ideas for defining your niche, and how to create a brand toolkit. Its not necessary to invest big money and most of their suggestions can be accomplished spending zero dollars. Questions/comments? Email us at hotyoungdesignersclub@gmail.com Follow Rebecca http://www.instagram.com/studioplumb (Instagram) +http://www.studioplumb.com/ ( Website) Follow Shaun http://www.instagram.com/wrenstedinteriors (Instagram) +http://www.wrenstedinteriors.com/ ( Website) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Sizzle + Fizzles of the Week Rebecca's  https://www.instagram.com/p/B-ni7RlJ5yV/ (backyard flooding sitch) + new https://www.instagram.com/p/B-3IE2qJaMQ/ (gallery wall) Shaun's https://open.spotify.com/user/chilledcow/playlist/31FWVQBp3WQydWLNhO0ACi?si=-er_4d2oR9uVKgDobPo1gAhttps://open.spotify.com/user/chilledcow/playlist/31FWVQBp3WQydWLNhO0ACi?si=-er_4d2oR9uVKgDobPo1gA (playlist find) that helped him focus + https://www.netflix.com/title/80036165 (Schitt's Creek) Rebecca's favorite https://open.spotify.com/playlist/3MFIMOzlWy1Rye0byQcioA?si=WQjdIt9MQOqS769D6bmvxQ (Provence Work Music) playlist from Jamie Beck Stuff they mentioned Identité Collective blog: https://theidentite.co/category/business/ (Business Resources) Curio Electro https://curioelectro.com/#ppsShowPopUp_105 (Define Your Brand Voice) Alexa Hampton https://alexahampton.com/interiors (Luxe portfolio) vs https://www.instagram.com/p/B-SKiZaF4iE/?utm_source=ig_web_copy_link (Real life personality) Brand Toolkit What’s in the toolkit: 6 things Bio - Write a long (100-200 words), medium (3 sentence) and short (1 sentence).  https://business.tutsplus.com/tutorials/how-to-write-a-short-bio--cms-30643 (Write Your Bio article) Headshot - update a couple times