Does Your Agency Need to Boost Client Retention?

<p>Are you looking for a way to keep your clients around longer? Are you ready to focus more on client retention? Do you struggle for clients to see the value of your work? Client retention is one of the most important parts of finding success, but it's often one of the things agencies struggle with the most.</p> <p>In today's episode, we'll cover:</p> <ul> <li>2 ways to drive up client retention.</li> <li>Why it's important to benchmark client progress.</li> <li>Does your team understand agency pricing and value?</li> </ul> <p>Today I sat down for an informative chat with John Horn, CEO of <a href="https://stubgroup.com/" target="_blank" rel= "noopener">Stub Group Advertising</a>, a digital advertising agency out of Fort Worth, Texas. John was one of the agency's first hires, and as such has really seen what works and what doesn't when it comes to growing a pay-per-click agency. He's here to talk about why it's so critical for your clients to understand exactly what they are getting.</p> <h2>2 Ways to Drive Up Client Retention</h2> <p>It's no secret — in the agency realm, there is a lot of client turnover. And while you may be able to bring in new clients to replace some of the ones you've lost, if you constantly have a revolving door of clients, you're going to experience excess costs and a lot of instability. One of the best ways to grow an agency is to not just bring on new clients but to <a href= "https://jasonswenk.com/key-retaining-agency-clients/" target= "_blank" rel="noopener">keep the ones you already have</a>. How?</p> <ol> <li><strong>Start out with realistic expectations:</strong> Every client will come in with a list of what they want for their company. It's your job to help them understand what is attainable and what just isn't. Sit down with your client and discuss what they want and compare it to market realities. When you do this from the start, your client is less likely to be disappointed.</li> <li><strong>Help your client measure success:</strong> What should your client see when a campaign