Does Size Matter When It Comes to Agency Growth Potential?

<p>Have you ever wondered if the grass is greener for big agencies? Or is it easier to be a small agency that is more nimble? Are you struggling with prioritizing growth strategies? Does size matter when it comes to growth trajectory? It all comes down to perspective. Size only matters in relation to your vision of growing your agency.</p> <p>In this episode, we'll cover:</p> <ul> <li>What are the big agencies missing?</li> <li>Hurdles to overcome when growing an agency.</li> <li>3 ways a small agency can grow faster.</li> </ul> <p>I talked to Steve McCall, a partner in a branded digital strategy agency called <a href= "https://explorecarbon.com/">Carbon</a>. Formerly, Steve was the general manager of a large agency in Boston. However, as he explains, life happened a few years ago. The death of a loved one gave him clarity on his career goals. So Steve took a risk by partnering with two former colleagues who had already begun Carbon. Steve is here to share the differences between big agencies and small agencies and how Carbon provides the best client experience, best product, and best work-life balance.</p> <h2>What Are the Big Agencies Missing?</h2> <p>"There is a lot to like about big agencies," Steve explains, adding that the benefits of a big agency include:</p> <ul> <li>The high level of brands that look to large agencies to deliver their services.</li> <li>The ability to grow your skillsets across different client categories and disciplines.</li> </ul> <p>However, Steve and his partners realized something was missing from their experiences with big agencies. Focus is placed on making sure the client experience is equal to the output, <a href= "https://jasonswenk.com/profit-margin/">even if it cuts into profitability</a>. "We are not always profit-focused," he says. "It's more about ensuring a great product and developing a relationship with the client. In a larger holding company model, that is challenging to do."</p> <h2>Hurdles to Overcome When Growing An Agency</h2> <p>Growing an agency that offers a wor