Does Personalization Work in 2022?

<p><span style="font-weight: 400;">In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: Does Personalization Work in 2022?</span></li> <li><strong>[00:25]</strong> <span style="font-weight: 400;">A quick definition of personalization in the marketing context.</span></li> <li><strong>[00:58]</strong> <span style="font-weight: 400;">The results are in: personalization does not boost conversions!</span></li> <li><strong>[02:28]</strong> <span style="font-weight: 400;">Tools for better marketing personalization; a few recommendations.</span></li> <li><strong>[03:38]</strong> <span style="font-weight: 400;">The important surface level testing that should go into personalization projects.</span></li> <li><strong>[03:47]</strong> <span style="font-weight: 400;">Go to</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">https://marketingschool.io/live</span></a> <span style="font-weight: 400;">for more!</span></li> </ul> <p> </p> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to our premium podcast (with tons of goodies!): </span><a href= "https://www.marketingschool.io/pro"><span style= "font-weight: 400;">https://www.marketingschool.io/pro</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://clearbit.com/"><span style= "font-weight: 400;">Clearbit</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.mutinyhq.com/"><span style= "font-weight: 400;">MutinyHQ</span></a></li> </ul> <p> </p> <p><strong>Leave Some Feedback:</strong></p> <p> <