Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? | Ep. #446

<p><span style="font-size: 10pt;">In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Does Adding More Text to a Page Always Result in Increased Long-tail Traffic?</em></span></li> <li><span style="font-size: 10pt;">00:40 – In most cases, adding more text to a page increases long-tail traffic</span> <ul> <li><span style="font-size: 10pt;">00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase</span> <ul> <li><span style="font-size: 10pt;">01:33 – The words or phrases should correspond to the content</span></li> <li><span style="font-size: 10pt;">01:51 – If you’re ranking zero and update with more text, you could lose your ranking</span></li> <li><span style="font-size: 10pt;">02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics</span></li> <li><span style="font-size: 10pt;">02:41 – After doing a rewrite and republishing, submit your page to the Google Search Console</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:55 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a>, which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:26 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:08 – That’s it for today’s episode!</span></li> </