Do Your Rates Conflict With Your Brand? - RD278

<h2>Don't confuse clients with rates that don't match your brand.</h2> <p>I’d like you to imagine this scenario.</p> <p class="p1">There’s a neighbourhood in your city that you love. It has beautiful homes with big yards and lots of green space around. It’s close to amenities like schools and shopping. And the internet infrastructure is state of the art, which we know is a must for what we do as designers.</p> <p class="p1">It’s the type of neighbourhood that you occasionally drive through and think to yourself; I would love to live here.</p> <p class="p1">The problem is, home prices in this neighbourhood are way out of your budget. You figure you can afford maybe $350k. Perhaps you can push it to $400k. But unfortunately, homes in this neighbourhood typically sell for over $700k. But you can dream, can’t you?</p> <p class="p1">Then one day, while driving through the neighbourhood, you see a FOR SALE sign in front of what could be your dream home.</p> <p class="p1">You’ve admired the homes in this neighbourhood for a long time, but always from the outside. But here’s your chance to get a peek on the inside because there are sure to be photos on the realtor’s website.</p> <p class="p1">When you get home, you fire up your browser to take a peek. As you’re navigating to the page, you play the guessing game in your head. You guess its listing price at $795K. But when the page loads, that beautiful house, the one you’ve been admiring for years, is listed at $295k.</p> <p class="p1">What do you think your first thought would be in this situation? Or maybe second thought after you realize you can afford it. You would probably start wondering, what’s wrong with it? Why is it listed so low? What mess would you be getting yourself into if you were to make an offer?</p> <p class="p1">I’m sure you’ve experienced this feeling before. Maybe not with a house. But perhaps with a car, or something else. Especially when the item in question is something previously owned, what’s wrong with it that’s making the seller offer it for s