Do Your Agency Clients Value the Results You're Achieving?

<p>Do you struggle to get agency clients to understand your value? Wish you could be paid what you're worth? Have you ever considered a value-based or performance pricing model? The simple fact is, some clients need to see performance results in order to appreciate value. So if you want your agency to get paid what it's worth, you need to present your agency as an authority.</p> <p>In today's episode, we'll cover:</p> <ul> <li>Do you have to niche down to grow your agency?</li> <li>Why it's important for your agency to build authority.</li> <li>Are you leveraging results to gain trust?</li> </ul> <p>Today I sat down with Todd Juneau, co-founder of <a href= "https://www.vujadedigital.com/" target="_blank" rel= "noopener">Vuja De</a>, a digital media agency. Todd got started in the agency world during the dot-com era and has subsequently seen a lot of change in the industry. But at the same time, he says, a lot of things have stayed the same. He's here to talk about what this means to agencies today and why his agency is so focused on results.</p> <h2>Do You Have to Niche Down to Grow Your Agency?</h2> <p>If you have listened to my podcast more than once, you've probably heard a recurring theme — <a href= "https://jasonswenk.com/declare-niche/">niche, niche, niche</a>. It's no secret, it's my belief you have to specialize to grow your agency. But does that really mean you can't be a full-service agency?</p> <p>In our discussion, Todd says, the main thing he has seen over the past 10 years is specialization. The funnel is becoming narrower and narrower. Clients want an agency that is the best at what they do and to put it simply, it's hard to be a jack of all things and be great in any one area. Start with one thing and become the best in your field. Then, as you grow, you can build different practice areas, bring in new people, and move towards being a full-service agency, if that's what you want.</p> <h2>Why It's Important for Your Agency to Build Authority</h2> <p>Today, Todd says many agencies have transitioned