Do Your Agency Clients Need Multicultural Marketing?

<p>Uncertain on choosing a niche for your agency? Have you ever considered specializing in multicultural marketing? Are your clients losing customers by omitting multicultural messaging? Multicultural marketing is rapidly becoming an important growth strategy for businesses. It might be time you consider specializing in this marketing area in order to grow your agency.</p> <p>In this episode, we'll cover:</p> <ul> <li>The importance of multicultural marketing.</li> <li>How can you learn more about your clients' audiences?</li> <li>Are your agency clients drowning in data?</li> </ul> <p>I had the opportunity to speak with Eric Diaz and Natasha Pongonis, partners at <a href="https://thenativa.com/">Nativa</a>. Their agency specializes in multicultural digital marketing agency and works with brands like Charmin, Castrol Motor Oil, and Arizona State University. Several years ago, Eric and Natasha noticed a lack of ads targeted to Hispanic audiences. Realizing these advertisers were missing out on a substantial demographic, they set out to not only help clients expand their reach but to help make the world of marketing a more inclusive one, as well.</p> <h2>How Important is Multicultural Marketing?</h2> <p>According to Eric and Natasha, the growth of the Hispanic population is just one example of the importance of multicultural marketing. In addition to Hispanic and Asian consumers in the U.S., multicultural marketing targets other growing demographics, like African-Americans, Native Americans, and others who fall outside of the mainstream marketing reach, including the LGBTQ community.</p> <p>Natasha also points out, as the country becomes more diverse, the numbers of individuals in the Millennial and Gen Z generations who identify with more than one ethnicity are also increasing. We have growing numbers of young consumers in this country whose buyer preferences are impacted by more than one culture. <a href= "https://jasonswenk.com/convert-more-prospects/">Failing to reach this growing group of consumers</a> means l