Do You Struggle Deciding Between Niching Down or Going Wide?

<p>Dmitriy Pisarev became fascinated with computers and started building his first website at a very young age. He never lost that fascination and eventually got interested in direct response marketing, copywriting, and e-commerce marketing optimization, which is what led to starting his agency <a href= "https://conversionwhisperer.com/" target="_blank" rel= "noopener">Conversion Whisperer</a>. However, with diverse interests and a wide range of skills, Dmitriy has had a hard time choosing a specific niche. In this conversation with Jason they talk about how he changed his perspective on what his agency is, the struggle between niching down or going wide, and how figuring out your 'why 'should always be at the core of everything you do.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Should you niche?</strong> Dmitriy loved to lead his business by looking for new challenges that sound interesting, fun or like a difficult problem. However, he was made aware of a rule in business that <a href= "https://jasonswenk.com/niching-down-equals-big-growth/" target= "_blank" rel="noopener">you should pick a market</a>, pick a service, and focus on that. “It sounds very easy,” he comments, “but in a way, it’s more difficult”. He can see the benefits and downsides of both. On one side, you're forced to do things that are not necessarily repeatable and are not scalable by not picking a market. But on the other, you're able to learn so much in those ventures, like is his case in e-commerce. He has been able to explore that space and is happy with the things he has learned by not niching down. It takes time to figure out a direction for your business.</li> <li><strong>On creating an assembly line.</strong> Sometimes agency owners believe that they can teach other people to be the unicorns that they are. “It’s like Superman trying to teach people how to fly,” Dmitriy says. People may not have the experience to comprehend what you’re expecting. When you have a lot of talents and a lot of experience and can solve any problem better