Do You Send Emails Your Agency Prospects Want to Open?

<p>Are you struggling to attract new clients with your outbound marketing? Do you need to build deeper connections with your prospects? The key is creating an outbound strategy that is worthy of prospects' engagement. In a time when we're all bombarded with multimedia and social media, what are you doing to make your agency stand out from the rest?</p> <p>In today's episode, we'll cover:</p> <ul> <li>How to send emails your prospects actually want to open.</li> <li>How personalization can help your agency win clients.</li> <li>Should your agency outsource outbound sales research?</li> </ul> <p>Today I had a really fun chat with Jonathan McFarlane, Director of Strategy at <a href="https://hybridmarketingco.com/" target= "_blank" rel="noopener">Hybrid Marketing Company</a>. His agency deals almost exclusively with cannabis and hemp companies. The agency hasn't experienced a lot of the challenges many other agencies are facing during the economic downturn. That said, Jonathan still works hard to look for opportunities to grow his agency. He is sharing what he's done to reignite his agency's outbound marketing strategy and how he's using humor to connect with prospects during this difficult time.</p> <h2>How to Send Emails Your Prospects Actually Want to Open</h2> <p>Hybrid Marketing Company started three years ago. During that time, the agency has relied heavily on referrals to bring in new clients. But while referrals are great, they are not a <a href= "https://www.youtube.com/watch?v=cqwTEsj8goY">scalable approach</a> for continued growth. Recently, Jonathan decided to switch things up. Now, the agency does a lot of LinkedIn networking and cold emails to build up their network.</p> <p>The problem with email campaigns is most people won't even open an email unless they already have a personal connection with the sender. Yet Jonathan averages a 55-60% open rate. How?</p> <p>Jonathan says his goal is to create funny, witty emails. His emails feature his new work-from-home "assistant" — his two-year-old daughter who s