Do You Really Need More Backlinks to Outrank Your Competition? | Ep. #609

<p><span style="font-weight: 400;">I</span><span style= "font-weight: 400;">n episode #609, Eric and Neil discuss whether you really need more backlinks to outrank your competition. Tune in to hear what you can do to improve your ranking.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Do You Really Need More Backlinks to Outrank Your Competition?</span></em></li> <li><span style="font-weight: 400;">[00:34] Eric doesn’t think you need more backlinks.</span></li> <li><span style="font-weight: 400;">[00:54] Sometimes, a wikipedia post will rank higher than others because they have domain authority.</span></li> <li><span style="font-weight: 400;">[01:15] However, Eric and Neil don’t even check their domain authority anymore.</span></li> <li><span style="font-weight: 400;">[01:21] When you’re starting off, this is something you need to check, but once you are more established, it doesn’t matter.</span></li> <li><span style="font-weight: 400;">[01:41] Neither Eric or Neil even knows how many backlinks they have.</span></li> <li><span style="font-weight: 400;">[02:15] To win business, Eric’s company will show companies how many backlinks they have as compared to their competitors.</span></li> <li><span style="font-weight: 400;">[02:30] Once you’ve been working with a customer for a year or two, you produce good content, build natural links, create videos, create podcasts, and you no longer check on backlinks.</span></li> <li><span style="font-weight: 400;">[03:00] The simplest way to outrank your competitors: go to</span> <a href= "https://www.google.com/webmasters/tools/home?hl=en"><span style= "font-weight: 400;">Google Search Console</span></a><span style= "font-weight: 400;">, check your URL’s with a lot of impressions, but low clicks, then re-write it by fleshing it out and adding in pertinent keywords. You will find that your ranking for those keywords will increase and you will outrank your comp