Do You Have the Right Processes to Land Ideal Agency Clients?

<p>Do you have the right systems and processes the will allow you to work only with your ideal agency clients? Have you identified your ideal agency clients and niched down enough for them? Are you concerned about turning away clients that aren't the right fit? Being the best in the business requires discipline, but it also helps you determine whether a client is right for you.</p> <p>In this episode, we'll cover:</p> <ul> <li>Why determining your niche helps you land ideal clients.</li> <li>How discipline is crucial to your agency's success.</li> <li>Why it's important to put people over profit.</li> </ul> <p>I talked to Lindsey Groepper, President of <a href= "https://www.blastmedia.com/">Blast Media</a>, a B2B SaaS PR agency she and her two business partners started 15 years ago. Lindsey and partners decided the agency's goal is enriching people's lives. From there, they set out to determine a niche to achieve that goal. Lindsey is here to talk about the discipline needed to grow a successful niche agency. She also shares how your niche can be used as a tool to develop a well-rounded and resilient client list.</p> <h2>Why Determining Your Niche Helps You Find Better Clients</h2> <p>While many agencies struggle to <a href= "https://jasonswenk.com/niche-agency-important/">determine their niche</a>, Lindsey says that Blast Media knew early that they wanted to provide PR for tech companies. However, over the fifteen years in business, Blast Media has distilled its client offerings down to just one specialty. This began five years ago when they realized offering a little bit of everything was not as successful a path as providing one service extremely well. </p> <p>Refining their focus required some tough decisions. It meant the partners had to say goodbye to some clients they enjoyed working with, as well as the revenue from the clients that no longer fit their model. On the other hand, though, it led to the <a href= "https://jasonswenk.com/right-agency-clients/">creation of a 30-day onboarding process</a> all</p>