Do Podcast Ads Actually Work? | Ep. #1301

<p><span style="font-weight: 400;">In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: Do Podcast Ads Actually Work?</span></li> <li>[00:34] <span style="font-weight: 400;">What podcast ads are and why most do not work.</span></li> <li>[01:23] <span style="font-weight: 400;">The key to podcast ads: relevant content to the platform.</span></li> <li>[02:01] <span style="font-weight: 400;">Some examples of top brands who advertise on podcasts.</span> </li> <li>[03:20] <span style="font-weight: 400;">Consider creating your own podcast as a means of advertising!</span></li> <li>[03:42] <span style="font-weight: 400;">Different spots to monetize and making these relatable.</span> </li> <li>[04:12] <span style="font-weight: 400;">That's it!</span></li> <li>[04:15] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href= "https://medium.com/@magellanblog/top-brands-advertising-on-podcasts-d37dbc88edc6"> <span style="font-weight: 400;">Top Brands Advertising on Podcasts</span></a></li> <li><a href="https://www.squarespace.com/"><span style= "font-weight: 400;">Squarespace</span></a></li> <li><a href="https://www.rocketmortgage.com/"><span style= "font-weight: 400;">Rocket Mortgage</span></a></li> <li><a href="https://www.ziprecruiter.com/"><span style= "font-weight: 400;">ZipRe