Do Midroll Ads Really Work? | Ep. #719

Nomzy Stholly

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Investing & Markets

Description

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Do Midroll Ads Really Work?</li> <li>[00:40] In podcasts, there are always ads in the middle of the show.</li> <li>[00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end.</li> <li>[01:35] Eric was looking at their Apple Podcast retention rates.</li> <li>[01:50] Because <a href= "https://growtheverywhere.com/">Growth Everywhere</a> has a midroll, he checked the retention rates.</li> <li>[02:09] He lost 50% of people at the midroll, but it increased after the ad.</li> <li>[02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged.</li> <li>[03:20] Perhaps create a customized landing page to increase ROI.</li> <li>[03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups.</li> <li>[04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue.</li> <li>[05:12] What Warner does is “native advertising”.</li> <li>[05:30] This way makes it less predictable.</li> <li>[05:50] That’s it for today!</li> <li>[05:56] Go to

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