Do I really need another podcast episode?

What is the meaning of *Content is king*? In July 1996, Bill Gates wrote an essay titled "Content Is King." He's been profiting off that ever since.<br /><br />His profits come from selling access to other people's content and advertising. While not as successful as Google with ad revenue, Mr. Gates is still farming content today.<br /><br />I've got 23 years of message board, and discussion replies in a content vault. That, plus a procedural, turns commentary into content. Writing content is easy.<br /><br />Especially with AI, anyone can write okay content. Too many people are hung up on the wrong kind of writing. By default, they work as freelancers to search engines.<br /><br />My focus is campaigns that produce leads and sales. **What's your approach for helping clients understand that copy, not content, is king?**<br /><br />Do you want to write persuasive copy? Are you a copywriter who wants a million-dollar agency? Join us at <a href="https://www.adbriefing.co.uk/newsletter/" rel="noopener">https://www.adbriefing.co.uk/newsletter/</a><br /><br />#ContentIsKing #ContentMarketing #PayPerClick