Ditching Business-As-Usual with Racheal Cook

<p><span style="font-weight: 400;">Business and work culture are always changing. And with more people pursuing entrepreneurship, whether they’re following their passion or because running their own business is the only way to juggle work and life, there are more opportunities for us to impact how we do work.</span></p> <p><span style="font-weight: 400;">To create the change we want to witness, and cultures that are more inclusive, more supportive, and more adaptable, we have to learn to reconsider our normal in work and in life.</span></p> <p><span style="font-weight: 400;">Racheal Cook joins Erica to discuss the impact on her business of reconsidering her normal and getting explicit about her values.</span></p> <p><strong>In this discussion:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How reconsidering your normal supports your business in being proactive, not reactive</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How a society-wide shift toward self-employment and entrepreneurship creates opportunities to dramatically reshape work culture</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How integrating her values into her business created more ease for Racheal and her team</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why we need to stop relentlessly scaling up and putting celebrity entrepreneurs on pedestals</span></li> </ul> <p><strong>Connect with Racheal Cook:</strong><span style= "font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://theceocollective.com/"><span style="font-weight: 400;">The CEO Collective</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://theceocollective.com/podcast/"><span style= "font-weight: 400;">Promote Yourself to CEO Podcast</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Instagram:</