Distribution Pricing Strategies to Increase Profitability with Karl Petersson

<p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn the factors to consider when building a distributor pricing strategy </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the uniqueness of the spirits industry and how pricing decisions are made taking into consideration all the concerned parties involved </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover the process of how the product in the spirits company go through different distribution channels and ultimately brought to the end-consumers </span></li> </ul> <p> </p> <p><strong>Karl Petersson</strong> <span style= "font-weight: 400;">was the Director of Commercial Performance at Bacardi. He had worked in the spirits industry on both the supplier and distributor side. He also has 12 years executive experience in commercial strategy development and people management.  </span></p> <p><span style="font-weight: 400;">He managed a Finance and Pricing responsibility for a $300-million consumer packaged goods business improving profit by +$6 million. He has  4 years of experience managing the P&L of a consulting business and grew the revenue 50% with increased profitability while expanding the organization to 25 project managers and engineers in the US and Europe. He was responsible for initiatives optimizing $9 billion of revenue for Fortune Global 1000 companies generating $400 million in profit improvement. </span></p> <p><span style="font-weight: 400;">In this episode, Karl shares how pricing is done in the spirits industry taking into consideration the end retailers and distributors’ margin goal. </span></p> <p> </p> <p><strong>“If you want to really push pricing all the way through and make it hit your bottom line, work and coordinate across all players that are relevant for that decision.”</strong></p> <p><em><span style="font-weight: 400;">- Karl Petersson </span></em></p> <p><span style="font-weight: 400;"