Disruption, friction, and change: The hallmarks of a true transformation

<table width="633" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="403" valign="top"> <font face="Verdana, Arial, Helvetica, sans-serif" size="-1" color="#4c4949"><span style="font-size: 13px;">A company transformation is a holistic, top-priority endeavor that requires aggressive focus from the management team to reach the full potential of a business.</span></font><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633435726a696b6b696f6b6669&he=687474702533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532467468652d6d636b696e7365792d706f64636173742532464d502d44697372757074696f6e2d6672696374696f6e2d616e642d6368616e67652d5468652d68616c6c6d61726b732d6f662d612d747275652d7472616e73666f726d6174696f6e2e6d7033"><font face="Verdana, Arial, Helvetica, sans-serif" size="-2" color="#006699">Read more &#62;</font></a><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633435726a696b6b696f6b6669&he=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"> <img src="//podcasts.mckinsey.com/x/img/podcast.gif" border="0"/></a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633435726a696b6b696f6b6669&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f646361737425334670632533446d61696e25323670752533